Now Healthcare Group (NHG) has announced that its flagship product Dr Now is to be rebranded as Now GP in the UK.
A new logo accompanies the Now GP rebrand, as well as the adoption of tagline “Tomorrow’s healthcare now.”
Customer research was conducted by NHG in preparation for this switchover, with 92% of 2,000 patients agreeing that the name Now GP was better suited to the UK market due to its strong links to primary care and general practice, according to NHG.
Dr Now was first launched in the UK in August 2015 as the first app to diagnose and deliver medicines from its own integrated online pharmacy distribution hub, Now Pharmacy.
It connects users to a UK-based GP through smartphone video consultation and offers appointments usually within a ten-minute window and next day delivery of medicines, according to NHG.
CEO and founder of NHG, Lee Dentith, said: “We felt it was the right time to rebrand the product as Now GP in order to keep it in line with our existing brand identity and upcoming future products.
“Our customers felt that ‘GP’ was more appropriate for the UK market; it’s a title that evokes trust in general practice and ensures our app is recognisable as a primary care platform operated by fully-qualified GPs.”
The company said that the name and trademark ‘Dr Now’ will be retained and used for the growing international mHealth market, now worth $59bn globally.
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